Taazima Kala is a Chartered PR Consultant and writer based in Botswana.  She is passionate about the power of the written and spoken word, as well as how communications can truly transform perception, engagement and even relationships. She writes extensively on this as a guest contributor for numerous local and international platforms. A lover of travel, literature and learning, she is passionate about playing a more integral role in helping professionalise the PR discipline with greater ethical best practice, strategic thinking and building organisational cultures premised on empathy, kindness and community. In this space, she has applied learnings on behavioural psychology and organisational culture to develop a dedicated tool to help cultivate greater happiness and associated productivity to enhance team dynamics and performance. Taazima is a Member of the Public Relations Institute of Southern Africa and sits on the Boards and Committees of the Association of Communications Agency Botswana, the Chartered Institute of Public Relations (CIPR) International (Committee Vice-Chair and EDI Champion), and NGO, Learn To Play (Board Chair). 

The Phupie and The Princess is Taazima’s first book, based on a story told to her nephew and nieces at bedtime going back 18 years ago.